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Online Ventures is a marketing agency that helps businesses to become successful online (90%) and offline (10%). We do this with excellent digital knowledge (namely building great sites, SEO, social media management and conversion optimisation), powered by our own, extensive search data and our research upon it.
Some of the things we do are shown right here on this page, so that you can delve right in to how we think and work.
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We have data insights of online industries like no other company.
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Chancho, the long lost cousin of Paddy Power.
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Our Tweets
@sandylindsay Just tried. Didn't feel that good!
14 hours ago.@sandylindsay You should see this one, £19k run up from a faulty phone http://t.co/mypswTLWvV
14 hours ago.@realnorthwest Yep, it's amazing what a bit of weather will do to our moods in #Manchester
14 hours ago. -
How toy soldiers fought the Argos battle with the help of tea lights and used batteries...
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Hexagons. The beginning of the secret to online (and offline) success.
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What we think:
We believe that data and creativity together are a powerful combination.
Our take on quality content is that you can never produce enough of it.
The one thing that matters the most for companies using digital marketing agencies is transparency.
People are wasting too much time talking about meta tags.
The thing that should worry business owners is competitors writing better content than them.
The area where too much money and time is wasted in this industry is self-loving SEO events.
Overcoming understanding the impact of great content would change the view of companies about online marketing.
To make a big difference in their business arena, companies should focus on creating amazing, informative, useful web pages.
We never want to be associated with people that buy links in bulk.
To make customers believers they need to understand that you can only get great links with great content.
What gets us most excited about online marketing is that it will change shape dramatically over the next few years, yet at its core, stay the same as it ever was.
What most surprises people about online marketing is how much work is involved to produce great results.
What makes us angry about perceptions of SEO companies is how some SEO companies act.
Online marketing is relevant at this time because online use is only getting greater and greater.
The biggest risk in this industry is old techniques and no one wants to talk about it because they don't really know how Google really works.
People would be very surprised if they knew that most of our employees knew nothing about marketing when they joined Online Ventures.
We're hopeful that one day our industry will not be full of people pretending they know what they are talking about.
At its heart, our work is really about making our clients more knowledgeable about SEO than most SEO companies out there.
What's missing in the conversation about online marketing is that there are no short cuts.
When we look at new clients, the three biggest patterns we notice are not enough time to write great content, previous bad advice and a wariness of SEO companies because of that advice.
The three biggest blunders we see people making over and over again that cause them to fail to get the results they want are taking short cuts, buying bulk links and not writing enough great content.
The thing that troubles us about our industry is that many agencies take lots of money from companies, yet don't have enough skill or dedication to use it wisely.
Besides what Online Ventures offers for our clients, we recommend a content champion be employed in all companies and that managing directors use their contacts to get some amazing links.
If a typical SEO client journey were a book, the chapter titles would probably be, 'The big push', 'Excitement', 'Disappointment', 'Agony', 'Regret', 'Anger' and finally, 'Back on the Merry-go-round'. Until they come here, that is.
If a company was considering using another agency to ourselves, we would ask them to ask how transparent their reporting is, if they knew what hubs were (and how to find them) - and if they had heard of Albert-Laszlo Barabasi.
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Online Ventures is lucky enough to have our own on-site video studio for the recording of tweets, messages and any number of video ideas for our clients.
Don't spend time recording a sub-standard video on your phone. Ask Matt (our video fairy godmother) to make your dreams come true instead.
Online Ventures doesn't just record you a video - we have an in-house team consisting of:
Scriptwriter
Video editor
Actors
Director
Are you really not embracing video yet? -
We create extraordinarily great print ads and have excellent copywriting skills in-house.
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680 - UK industries monitored monthly by data insights.
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"If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God."
- George Lois
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"Online Vultures" - the company that repairs the damaged left overs that other agencies leave behind.
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The hub behind huddled - becoming the centre of things in Manchester.
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'You know to the dollar!' - if you don't watch this and you are in our industry, then this means we have less competition. So thank you.
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We find the 'landladies' in your industry, they are extremely important you know. Find out more.
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"The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied."
- Richard Koch
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Multi-people direct marketing. A nice twist.
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Birds Eye, the gloves are off.
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Dancing in a bear suit...that's us
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324,079 - the number of UK URLs encountered by data insights.
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"Working with online ventures has been refreshing. They seem to have their finger on the pulse of what works and what doesn't at the moment. Helping us optimise our PPC campaigns and increasing our site's conversion rate has been key this year in getting us where we want to be. Also, we were especially impressed with their print ad concepts, choosing their design over others for our campaigns."
- Tim Alcock, Central Contracts -
If it's good enough for Steve!
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"If you don't burn out at the end of each day, you're a bum."
- George Lois
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We are inspired by a few people from advertising's history. David Ogilvy is one of them.
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Olivia and Grace graduate!
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All of our ideas start here!
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These are the rules we stick to when creating 'stuff'.
Is it well written? - Is it well designed? - Is it insightful? - Does it have impact?
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Research can sometimes be tough...
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Unique, insightful data in paid search. We know who is wasting money.
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We love 'Who Moved My Cheese?'
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We create clever ad campaigns too...
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We are the 'raggy dolls'!
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We know how your industry works online...we have the data.
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When was the last time you received a written letter?
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"We used Online Ventures Group for help with our online traffic and link building. Having run a successful campaign for our business, Online Ventures have ensured that we got what we wanted with the service they provided and we now have some really good rankings.
The accounts team were always at hand to answer any questions that we had and we felt that our web needs were in safe hands."
- Pareto FP -
We work in some of the web's most innovative areas.
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Infographics - everyone makes them. Not everyone also owns the data behind them.
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Don't just love us for the donuts that we give you...
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Online Ventures Easter Egg :: Hey, you must be interested if you have read this far. Quote us "Nathan Barley" and we will even give you a discount when you decide to work with us.
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"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
- Leo Burnett
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1,928,553 - inbound links counted by data insights.